PARTNERED WITH THE CREATIVE DIRECTOR, WE CONCEPTUALIZED A METAWORLD FOR BAPE, BASED ON THEIR STORIED PAST THAT SIMULTANEOUSLY BRANCHED OUT INTO THE FUTURE. THE END GAME WAS A WORLD INHABITED BY BAPE RELATED AVATARS, THAT OFFER EXCLUSIVE APPAREL & TOYS. THIS PROJECT IS CURRENTLY IN PRODUCTION.
MY RESPONSIBILITIES INCLUDED WORLD BUILDING, CONCEPTUALIZATION, STORY NARRATIVE, AVATAR/CHARACTER IDEATION, APPAREL (RE)DESIGN, PATTERN CREATION, PRODUCT RENDERING, & EXECUTIVE PITCH DECK FINALIZATION.